SEO BASICS : OFF-PAGE SEO
SEO BASICS : OFF-PAGE SEO -. Previously On-Page Seo has listed important actions to improve seo on website, all the techniques that made are pure effort that determine the level of expertise in seo. Such as;.
- How to get better seo by using meta tags.
- How to create Url Seo Friendly.
- Tag Heading technique.
- Outbond and Internal links.
- How to create Image Seo Friendly.
- And build sitemap.xml.
The above is techniques how to make website so that has a high reputation in the search engines. Next steps we will need supports from outside of website to make it easier for web crawlers to know about the existence of your website. More crawlers come to scan your web content it will give more opportunities to get high ratings in searh engines.
Below are techniques to do;.
- Submitting sitemap.xml to webmaster tools.
- Local seo.
- Build backlinks or promote the website.
MOST IMPORTANT IN OFF-PAGE SEO TECHNIQUES
Submitting sitemap.xml to webmaster tools are most important in Search Engine Optimization, this step is integrate between the website and search engines crawlers.
Sitemap.xml will generated automatically by using a plugin if you use wordpress for website, then the website will ping automatically to webmaster tools after the article published. Beside it the sitemap.xml can generated manually by using online tool or create xml file use the codes below;.
Webmaster tools is a special account provided by search engine companies designed to integrate website, not only used to add sitemaps but also can analyze the important contents of website to increase seo.
- Keywords analytics.
- Broken links.
- Backlinks listed.
- And security issue.
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Google, Bing and Yandex is the companies that provides webmaster tools while it Yahoo was rumored use Bing Webmaster tools to run the crawlers.
The local seo is a technique to add business information in the world map,like on Google and Bing map, the search engines will display results based on locaton. We can type a keyword in google search engine to see how local seo works. An example we looking for a restaurant, will display a list of restaurant that have been registered in the map.
Tip: Put your web address into the local business information.
BUILD MORE BACKLINKS
Build backlinks is a technique to increase the domain autority, more stronger the domain authority then more influential in seo assessment and always remember to use white hat seo. If using black hat seo we will recognized as spam then our domain name will be listed in sandbox.
Previously by submitting website to web directory is the important to do and now it not anymore, it’s because the majority of web directory like whois website and statystics website has auto update. The methods that are still used to build backlinks are leaving comments on forum and another website.
PROMOTE THE WEBSITE TO GET MORE TRAFFIC
The social media is believed to provide a lot of traffic resources for website, by use this methods can make a better bounce rate and makes the website rank higher. You can use ads like google ads, web-blog ads or other advertiser it is up to the extent where you can provide the investment.